☕ The Coffee Franchise Doing $1.1M+ Per Location

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Each week, we spotlight one standout concept worth watching, then round up key stories driving growth across food, fitness, home services, and beyond. Think of it as your shortcut to understanding where the smartest money in franchising is headed — and why.

Fast Facts

Brand Story

This coffee concept began with a simple mission: deliver exceptional beverages with exceptional service... the kind of personal, community-first touch national chains struggle to replicate. What started as a small Colorado coffee shop has grown into one of the most respected emerging systems in specialty coffee.

The brand is known for its handcrafted drinks like mochas, creative seasonal twists, smoothies, Italian sodas, and house-made baked goods (including gluten-free options). But the heart of the model is its dual-format approach: a cozy café experience inside, and a high-velocity drive-thru outside.

Parents love the kid-friendly café spaces. Commuters love the double-lane efficiency. And everyone loves the brand's trademark friendliness and "your drink, your way" customization.

For franchisees, it's a chance to build a neighborhood staple with the operational backbone of a seasoned franchisor, and strong validation from customers across multiple states.

Data Angle

This brand sits at the intersection of two of the fastest-growing trends in food and beverage: specialty coffee and drive-thru convenience. And the performance data in its 2025 Franchise Disclosure Document shows why operators are taking notice.

The investment range of $581,500 to $2,093,000 reflects a full café and drive-thru build out, a more premium profile than small-format beverage kiosks. But the revenue potential matches that scale.

Mature drive-thru units generated average annual gross sales above $1.1 million, with top-performing units exceeding $1.28 million. Compared to category averages of roughly $300K for traditional coffee concepts, this system operates on a completely different economic curve.

Another highlight of this brand is its consistent cost structure: strong beverage-led margins, predictable labor needs supported by streamlined prep processes, and occupancy leverage created by high throughput during peak traffic times. With beverages driving the majority of sales, gross profits remain healthy even with rising labor and commodity costs.

What's particularly compelling is how the brand's hybrid model flattens the revenue curve. The drive-thru captures morning commuters; the café attracts mid-day students, remote workers, and families. That balance reduces volatility and increases average ticket sizes, especially as customers add food and specialty beverages. Combine that with a specialty coffee market growing 7-8% annually and a drive-thru segment outperforming nearly every other retail format, and you get a business model that feels both durable and distinctly modern.

What Do You Think?

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